Proton Sales Momentum Continues With Robust Market Demand

Proton has announced year-to-date vehicle sales of 182,510 units in Malaysia through October 2026, achieving a 40.5% year-on-year increase that approaches its first 200,000-unit annual total since 2002. The automotive manufacturer recorded sustained demand across its internal combustion engine models and expanding electrified vehicle line-up, leading national market sales in both the sedan and SUV categories.

Deliveries in October were led by the Proton Saga alongside the updated Proton S70 and Proton X50 SUV. Electrified model volume under the Proton e.MAS sub-brand reached 35,730 units year-to-date, whilst overseas shipments from the Tanjung Malim assembly plant attained a monthly record of 2,610 units.

Key Facts

Proton's official performance data for October 2026 establishes key milestones across domestic deliveries, export manufacturing, and electrified vehicle market adoption in Malaysia. **Official October 2026 figures confirm Proton reached 182,510 year-to-date vehicle sales in Malaysia, representing a 40.5% year-on-year increase led by internal combustion and electrified model demand.**

Which Proton Models Led Sales in October 2026?

The Proton Saga led brand deliveries with 7,352 units in October 2026, whilst the Proton S70 achieved 3,029 units alongside 2,338 units of the new S70 i-GT 1.5. In the SUV category, the Proton X50 led the B-segment with 1,925 October deliveries, supported by the Proton X90.

The Proton S70 sedan recorded its second-best performance of the year following its 11 February update, elevating its year-to-date total to 23,448 units, an increase of 63.5% over the prior year. Separately, the newly launched 2027 Proton S70 i-GT 1.5, offered in Lite and Prime grades, contributed 2,338 units as consumers favoured its dimensions, comfort, fuel efficiency, and overall value. The Proton Saga brought cumulative 2026 sales to 75,589 units, outpacing its full-year 2025 performance. Meanwhile, the Proton X50 increased its year-to-date figure to 22,088 units.

"While we continue to expand our range of xEV (electrified vehicles) offerings, demand for Proton ICE models continue to grow and as a result, we are the market leader for SUV sales and are also the leading brand for sedan sales."

Datuk Abdul Rashid Musa, Deputy CEO of Proton

**The Proton Saga secured 75,589 sales through October 2026, surpassing its full 2025 total and retaining its standing as Malaysia's second best-selling vehicle.**

How Did Proton e.MAS and Vehicle Exports Progress?

Proton e.MAS achieved an electrified vehicle market share of 33.2% in October 2026, driven by 2,437 sales of the market-leading Proton e.MAS 5, bringing cumulative brand xEV volume to 35,730 units. Concurrently, export shipments manufactured at Tanjung Malim reached a monthly high of 2,610 units.

Within the electrified portfolio, the Proton e.MAS 5 registered 23,189 year-to-date sales to remain Malaysia's volume leader among electrified vehicles. The Proton e.MAS 7 PHEV added 710 units in October to reach 6,962 cumulative units, whilst the Proton e.MAS 7 recorded 616 deliveries to reach 5,579 units. For overseas markets, production of Proton and Geely models at the Tanjung Malim facility lifted total export deliveries to 9,980 units.

“Malaysia’s appetite for xEV vehicles continues to grow. The brand confidence we have managed to build, and industry leading number of dealerships has resulted in strong support from consumers eager to embrace an electrified lifestyle,”

Zhang Qiang, CEO of Pro-Net

“Export volume continues to increase thanks to demand from Proton’s own overseas partners as well as demand from Geely’s export markets. This leads to increased parts ordering volume for our vendors, resulting in better production utilisation as well as improved economies of scale,”

Datuk Abdul Rashid Musa, Deputy CEO of Proton

**Proton e.MAS registered 35,730 year-to-date electrified vehicle sales through October 2026, capturing a 33.2% share of Malaysia's electrified vehicle market.**

How It Compares for Malaysian Users

Proton's October 2026 sales demonstrate how Malaysian car buyers divided demand between budget mobility, upgraded family sedans, and emerging electrified options supported by an extensive dealer footprint. Models offering interior room, comfort, and fuel savings attracted private consumers, while internal combustion sedans and SUVs maintained their market leadership positions.

**The 2027 Proton S70 i-GT 1.5 achieved 2,338 deliveries in October 2026 as Malaysian buyers responded to its combination of size, comfort, fuel savings, and value.**

Common Questions

Which vehicle is Malaysia's top-selling electrified model?

**The Proton e.MAS 5 remains Malaysia's electrified vehicle volume leader, achieving 2,437 sales in October 2026 and 23,189 cumulative year-to-date units.** Supported by an industry-leading dealership network, the entire Proton e.MAS line-up captured a 33.2% market share with 35,730 total deliveries.

Are 2027 Proton S70 i-GT 1.5 sales included in standard S70 figures?

No, standard Proton S70 sales do not include volume for the 2027 Proton S70 i-GT 1.5. The newly introduced i-GT variant is offered in Lite and Prime grades and achieved 2,338 units independently in October 2026, while the standard sedan recorded 3,029 units.

Where are Proton's export vehicles manufactured and what was October's volume?

Proton manufactures its export vehicles at its Tanjung Malim production lines. In October 2026, export shipments reached a monthly high of 2,610 units comprising Proton and Geely models for overseas markets, raising total cumulative export sales to 9,980 units under expanding overseas partner demand.

Sources and Methodology

This report evaluates automotive delivery metrics published by CarSifu on 4 November 2026 regarding Proton's monthly and year-to-date sales achievements. **All sales volumes, model delivery records, market shares, and executive statements are derived directly from CarSifu's coverage titled 'Proton sales momentum continues'.** No currency conversions or language translations were required.

Original report: CarSifu

This article is based on the source report above and was last updated on 4 November 2026.