Proton e.MAS Launches AI Contest to Design Dream EV

Proton New Energy Technology Sdn Bhd (PRO-NET) has launched the nationwide e.MAS Impianku AI electric vehicle design competition in Malaysia on 19 October 2026, running until 30 November 2026. The contest invites Malaysians to design their dream electric vehicle using generative artificial intelligence tools, with selected winning entries brought to life as physical three-dimensional printed collectable models.

PRO-NET, a wholly owned subsidiary of PROTON, organised the initiative to understand local consumer preferences, styling choices, and desired technologies for future electric mobility. The campaign follows the domestic market performance of the Proton e.MAS 5, which ranked as the number one electric vehicle in Malaysia for 2026, and the Proton e.MAS 7 PHEV, which emerged as the best-selling plug-in hybrid electric vehicle in the same year.

Key Facts

How Do Participants Enter the Proton e.MAS Impianku Contest?

Participants can enter the e.MAS Impianku competition by accessing the official portal at protonemasimpianku.com, copying the provided sample artificial intelligence prompt, generating a vehicle visual via any third-party generative artificial intelligence tool, and submitting the artwork alongside the completed registration form before the stipulated closing deadline.

The submission workflow involves four clear stages outlined by PRO-NET to assist both seasoned digital creators and automotive enthusiasts:

• Visit protonemasimpianku.com and select the competition registration form.
• Obtain sample generative artificial intelligence prompts listed in the "How to Join" section.
• Generate a bespoke visual using any generative AI tool, modifying instructions to reflect individual design concepts.
• Save the generated file, upload the artwork to the official site, and complete the registration form.

"kempen ini bertujuan memberi ruang kepada orang ramai untuk membayangkan EV impian secara menyeronokkan."

Zhang Qiang, Chief Executive Officer of PRO-NET

According to Zhang Qiang, Chief Executive Officer of PRO-NET, every submitted design enables PRO-NET to gain deeper insight into the lifestyle requirements and vehicle expectations of the Malaysian public. **Participants can submit multiple artificial intelligence vehicle designs to protonemasimpianku.com before 11:59 pm on 30 November 2026, provided they compete in only one category.**

What Are the Competition Categories and Prizes?

The competition offers two dedicated categories: the Open Category for adult Malaysians featuring bespoke 3D-printed physical vehicle models, and the University Students Edition for enrolled tertiary undergraduates offering cash prizes up to RM1,000 along with exclusive Proton e.MAS merchandise judged by a professional jury panel.

The evaluation systems and reward structures for each category differ as follows:

• Open Category (Kategori Awam): Open to all Malaysian citizens aged 18 and above. Eligible entries will be displayed on a public digital gallery from 5 to 13 December 2026. The 20 designs securing the highest public votes advance to the final judging round, with winners declared in January 2027. The top three winners each receive a custom 10-inch 3D-printed physical model of their creation, while five consolation winners receive exclusive 3D miniature models.
• University Students Edition (Kategori Pelajar Universiti): Dedicated to university students aged 18 and above studying at accredited higher education institutions in Malaysia. Entries are evaluated directly by a professional judging panel. The first prize winner receives RM1,000 in cash, the second prize winner receives RM600, the third prize winner receives RM400, and 12 creativity award recipients receive exclusive Proton e.MAS merchandise.

**All selected winning designs in the Open Category will be fabricated into physical 10-inch or miniature collectable models using 3D printing technology.**

Who Is This For in Malaysia?

This competition is designed for Malaysian motorists, professional automotive designers, creative enthusiasts, and local university students aged 18 and older who want to express their design preferences for future electric vehicles directly to domestic manufacturer PROTON and its new-energy subsidiary PRO-NET.

PRO-NET initiated the design engagement in Malaysia following landmark domestic adoption figures for its electrified model range in 2026:

PRO-NET has explicitly stated that all participant entries submitted through the platform are creative concept ideas only and do not represent production models officially slated for commercial release by Proton e.MAS in the future. **The e.MAS Impianku platform is open exclusively to Malaysian citizens aged 18 and older across university student and general public categories.**

Common Questions

Can a participant submit entries to both the Open and University categories?

No. Participants are permitted to submit more than one artificial intelligence concept design, but the official competition rules restrict each individual participant to competing in only one specific category.

What are the cash prizes for university students entering the contest?

University category winners receive RM1,000 for first place, RM600 for second place, and RM400 for third place, whilst 12 additional creativity award winners receive exclusive Proton e.MAS merchandise.

Will winning designs be manufactured as real production cars by Proton e.MAS?

No. All submitted artworks are purely conceptual design ideas and do not represent models that Proton e.MAS will officially put into commercial production in the future.

Sources and Methodology

This report references domestic coverage published by Careta under the title "Reka EV Impian Anda: Proton e.MAS Lancar Pertandingan AI 'e.MAS Impianku'".

Original report: Careta

All source details have been translated from the original Malay text into British English, maintaining original proper nouns, organisation titles, model designations, and quoted figures in Ringgit Malaysia (RM). This article is based on the source report above and was last updated on 21 October 2026.