Proton Hits 21,624 Sales in October Nearing 200,000 Units

PROTON has recorded 21,624 vehicle sales in Malaysia in October 2026, marking its second-highest monthly performance of the year and its strongest start to the fourth quarter since 2005. Cumulative sales reached 182,510 units, leaving the company 17,490 units away from 200,000 units.

The Malaysian carmaker attained an estimated October market share of 30.6 per cent against a Total Industry Volume exceeding 70,000 units. Cumulative market share reached 27.1 per cent, supported by domestic production at the Tanjong Malim plant and expanding overseas exports.

Key Facts

PROTON achieved 21,624 vehicle sales in October 2026, raising its cumulative ten-month volume to 182,510 units across Malaysia. Key metrics include an estimated monthly market share of 30.6 per cent, export volume of 2,610 units from Tanjong Malim, and 35,730 cumulative sales recorded across the electrified Proton e.MAS vehicle line-up.

**PROTON achieved 21,624 vehicle sales in October 2026, lifting cumulative ten-month sales to 182,510 units and securing an estimated 30.6 per cent market share in Malaysia.**

Which Models Drove PROTON Sales in October 2026?

The Proton Saga and Proton S70 drove brand sales in October 2026, recording 7,352 units and 3,029 units respectively. The Saga reached 75,589 cumulative sales to surpass its entire 2025 volume, whilst the separate Proton S70 i-GT 1.5 Model Year 2027 registered 2,338 units to lead sedan segments.

PROTON confirmed that the Proton S70 and Proton S70 i-GT currently lead sedan sales in both the B-segment and C-segment. Across the SUV line-up, the Proton X50 registered 1,925 units in October, taking its cumulative tally to 22,088 units. The Proton X90 recorded a 75.6 per cent growth rate, achieving a cumulative volume of 3,728 units.

**The Proton Saga remained PROTON's top-selling model with 7,352 deliveries in October 2026, while the Proton S70 and S70 i-GT led B-segment and C-segment sedan sales in Malaysia.**

How Did the Proton e.MAS Range Perform in the Malaysian xEV Market?

The Proton e.MAS electrified vehicle range achieved cumulative sales of 35,730 units from January to October 2026, capturing a 33.2 per cent xEV market share. Monthly volume was led by the Proton e.MAS 5 with 2,437 units, followed by the e.MAS 7 PHEV with 710 units and e.MAS 7 with 616 units.

Cumulative sales across the first ten months of 2026 for the electrified vehicle range comprise:

• Proton e.MAS 5: 23,189 units
• Proton e.MAS 7 PHEV: 6,962 units
• Proton e.MAS 7: 5,579 units

Demand for the e.MAS range demonstrates that Malaysian consumer acceptance of xEV vehicles is growing stronger.

Zhang Qiang, Chief Executive Officer of PRO-NET

**Proton e.MAS captured a 33.2 per cent share of Malaysia's xEV market with cumulative sales of 35,730 units across the first ten months of 2026.**

How Did PROTON Export Operations Perform in October 2026?

PROTON achieved a new monthly export record in October 2026, dispatching 2,610 PROTON and Geely vehicles from its Tanjong Malim facility to overseas destinations. This brought cumulative exports to 9,980 units for the first ten months of the year, representing more than double the volume recorded during the same period in 2025.

PROTON Deputy Chief Executive Officer Dato' Ir. Abdul Rashid Musa noted that growth across domestic and export sales has helped improve factory capacity utilisation and component demand from vendors, adding that PROTON will continue to strengthen after-sales services, dealer training, and parts supply.

**Exports of PROTON and Geely vehicles from the Tanjong Malim manufacturing plant reached 2,610 units in October 2026, taking cumulative export deliveries to 9,980 units.**

How It Compares for Malaysian Users

Malaysian buyers in the entry-level, sedan, and electrified segments drove PROTON to an estimated 30.6 per cent domestic market share in October 2026. The carmaker maintained leadership across B-segment and C-segment sedans with the S70 range, whilst securing a 33.2 per cent share of the expanding national xEV vehicle category.

**PROTON models currently lead Malaysia's B-segment and C-segment sedan sales while the brand accounts for 33.2 per cent of the national xEV market.**

Common Questions

How close is PROTON to reaching 200,000 sales in 2026?

PROTON is 17,490 units away from achieving 200,000 vehicle sales in 2026, with two months remaining in the year. Cumulative volume reached 182,510 units by October, up 40.5 per cent year-on-year. **Reaching 200,000 units would mark the first time PROTON has crossed this threshold since 2002.**

Which models lead B-segment and C-segment sedan sales in Malaysia?

According to PROTON, the Proton S70 and the Proton S70 i-GT 1.5 Model Year 2027 jointly lead sedan sales across Malaysia's B-segment and C-segment. During October 2026, the S70 registered 3,029 units, whilst the S70 i-GT recorded a separate 2,338 units.

What are the sales figures for the Proton e.MAS range in Malaysia?

Between January and October 2026, cumulative sales reached 23,189 units for the Proton e.MAS 5, 6,962 units for the e.MAS 7 PHEV, and 5,579 units for the e.MAS 7. October deliveries stood at 2,437 units, 710 units, and 616 units respectively across the electrified model line-up.

Sources and Methodology

This article references domestic automotive reporting by Qalif Latif published on 4 November 2026 by Careta, titled "PROTON catat jualan Oktober 21,624 unit, semakin hampir 200,000 unit". Information was translated into English from the original Malay article. No currency conversions were applied as no monetary figures appeared in the source text.

Original report: Careta

This article is based on the source report above and was last updated on 4 November 2026.