Proton e.MAS Sells 35,730 Units from January to October

Proton e.MAS has recorded sales of 35,730 vehicles across domestic and export markets between January and October 2026, rising sharply from the 9,549 units logged throughout the previous year. According to official road transport registration figures, the brand secured a 47.3 per cent share of Malaysia's battery electric vehicle market during this ten-month span.

Distributed locally by Proton New Energy Technology Sdn Bhd (PRO-NET), the electrified lineup comprises fully electric vehicles and plug-in hybrid technology. PRO-NET is expanding its nationwide sales and aftersales service network whilst developing strategic partnerships in charging infrastructure to support the expanding community of e.MAS owners across Malaysia.

Key Facts

Key performance metrics for Proton e.MAS between January and October 2026 centre on 35,730 total deliveries, comprising 34,629 domestic units and 1,101 export units under distributor PRO-NET. According to official registration statistics, the brand captured 47.3 per cent of Malaysia's battery electric vehicle market, led primarily by the e.MAS 5.

**Between January and October 2026, Proton e.MAS recorded 35,730 total vehicle sales and secured a 47.3 per cent share of the Malaysian battery electric vehicle market.**

Which Proton e.MAS Models Lead Sales in 2026?

The Proton e.MAS 5 is the primary sales driver for the brand, generating 22,589 deliveries between January and October 2026. It is followed by the e.MAS 7 PHEV with 6,957 units and the all-electric e.MAS 7 with 5,083 units, reflecting sustained consumer demand across both battery electric and plug-in hybrid powertrains.

Monthly performance in October 2026 mirrored this product hierarchy, recording total volume of 3,763 units, comprising 3,525 domestic sales and 238 export sales. Domestic deliveries for October included 2,262 units of the e.MAS 5, 710 units of the e.MAS 7 PHEV, and 553 units of the e.MAS 7. On the export front, October shipments comprised 175 units of the e.MAS 5 and 63 units of the e.MAS 7.

According to PRO-NET, sales expansion has been aided by a diverse portfolio featuring both fully electric models and plug-in hybrid (PHEV) technology, providing options tailored to varying customer usage patterns.

**The e.MAS 5 accounted for 22,589 of the 35,730 total vehicles sold by Proton e.MAS from January to October 2026.**

What Market Share Has Proton e.MAS Captured in Malaysia?

Proton e.MAS captured a 47.3 per cent market share of Malaysia's battery electric vehicle (BEV) segment between January and October 2026, based on Jabatan Pengangkutan Jalan (JPJ) registration data. Total brand sales reached 35,730 units during this period, representing a sharp expansion over the 9,549 units registered throughout the entire previous year.

Domestic deliveries contributed 34,629 units of the total ten-month volume, whilst export markets accounted for 1,101 units. Export shipments grew by approximately 67 per cent compared to the 659 units exported across the whole of 2025. Zhang Qiang, Chief Executive Officer of Proton New Energy Technology Sdn Bhd (PRO-NET), highlighted the significance of the achievement for the Malaysian market:

"Pencapaian jualan melebihi 35,000 unit dalam tempoh 10 bulan 2026 merupakan satu kejayaan penting buat Proton e.MAS yang turut kami kongsikan bersama seluruh rakyat Malaysia yang sentiasa menyokong dan memberikan kepercayaan kepada jenama kami." ("The sales achievement of exceeding 35,000 units in the 10-month period of 2026 is an important milestone for Proton e.MAS that we also share with all Malaysians who consistently support and place their trust in our brand.")

Zhang Qiang, Chief Executive Officer, Proton New Energy Technology Sdn Bhd (PRO-NET)

**Jabatan Pengangkutan Jalan (JPJ) registration data confirms that Proton e.MAS held a 47.3 per cent market share of Malaysia's battery electric vehicle segment from January to October 2026.**

How It Compares for Malaysian Users

For Malaysian consumers evaluating new energy vehicles, the Proton e.MAS portfolio offers both fully electric and plug-in hybrid options tailored to varied driving requirements. Rapid sales growth has prompted distributor PRO-NET to expand its nationwide sales and aftersales network whilst establishing strategic collaborations in charging infrastructure to support local owners.

PRO-NET stated that its expanding product lineup offers practical options to match individual consumer habits. To accommodate the increasing volume of drivers on Malaysian roads, PRO-NET is actively establishing strategic partnerships to enhance local charging infrastructure alongside dedicated service centres.

**PRO-NET is expanding its nationwide sales, aftersales service, and charging infrastructure partnerships across Malaysia to support the growing population of Proton e.MAS owners.**

Common Questions

Common questions regarding Proton e.MAS performance in Malaysia address vehicle delivery figures, market share rankings, and charging support. Official data indicates 35,730 total deliveries from January to October 2026, a 47.3 per cent domestic electric market share, and ongoing infrastructure expansion under PRO-NET.

**Proton e.MAS recorded 34,629 domestic sales in Malaysia between January and October 2026.**

How Many Vehicles Has Proton e.MAS Sold in Malaysia in 2026?

Between January and October 2026, Proton e.MAS recorded 34,629 domestic sales in Malaysia out of a total volume of 35,730 units. The remaining 1,101 units were exported. This overall volume marks a notable increase from the 9,549 units registered throughout the entire previous year.

What Is the Best-Selling Proton e.MAS Model in Malaysia?

The Proton e.MAS 5 is the best-selling model in the lineup, achieving 22,589 sales between January and October 2026. It surpassed the e.MAS 7 PHEV, which recorded 6,957 sales, and the all-electric e.MAS 7, which registered 5,083 deliveries over the same ten-month period.

Are EV Charging Facilities Provided for Proton e.MAS Buyers in Malaysia?

Proton New Energy Technology Sdn Bhd (PRO-NET) is actively developing strategic collaborations relating to charging infrastructure across Malaysia. The distributor is concurrently expanding its nationwide sales and aftersales service network to support the rising number of e.MAS owners and ensure the wider electric vehicle ecosystem develops effectively.

Sources and Methodology

This article synthesises official sales data and market figures reported by Careta under the headline 'Proton e.MAS Sells 35,730 Units from January to October', translated from the original Malay source material. Official vehicle registration statistics cited in this report originate directly from Jabatan Pengangkutan Jalan (JPJ) data.

**Official vehicle registration statistics cited in this report originate directly from Jabatan Pengangkutan Jalan (JPJ) data.**

Original report: Careta

Content from the original report was translated from Malay into British English without secondary aggregation. No currency conversions were applied as vehicle pricing was not stated in the source material. This article is based on the source report above and was last updated on 12 November 2026.