ACE 2026 Car Deals, RM2,500 Vouchers, RM25k Prizes

ACE 2026: Malaysia's Premier Auto Car Expo Returns to Setia City Convention Centre

ACE 2026 (Auto Car Expo 2026) is a two-day automotive exhibition organised by paultan.org and powered by Petronas Primax, scheduled for October 31 to November 1, 2026 at the Setia City Convention Centre (SCCC) in Selangor, Malaysia. This event serves as a central marketplace where Malaysian car buyers can compare and purchase new vehicles from both national and international brands under one roof, featuring direct access to event-exclusive deals, RM2,500 vouchers for early bookers, and a lucky draw prize pool worth RM25,000.

Key Facts

Which Car Brands Are Participating in ACE 2026?

As of the latest announcement, 18 automotive brands have confirmed their participation in ACE 2026, covering a broad spectrum of the Malaysian market from budget-friendly national cars to premium European and Chinese EVs. The current confirmed list includes Audi, BMW, BMW Motorrad, GWM, Hyundai, iCaur, Jetour, Leapmotor, Lotus, Mazda, MINI, Omoda | Jaecoo, Perodua, Proton, Proton eMas, Smart, Volkswagen and Zeekr. The organiser expects this list to expand as the event date approaches.

"The show is set to feature a host of brands, national and non-national, displaying their latest vehicle models, covering both internal combustion engine (ICE) and electric vehicle (EV) formats."

What Exclusive Deals and Vouchers Are Available at ACE 2026?

ACE 2026 offers two main tiers of buyer incentives: organiser-provided vouchers for early action and a lucky draw for all confirmed purchasers. The first 200 confirmed bookings at the event will receive RM2,500 worth of vouchers directly from the organiser, stacking on top of any brand-specific promos. Furthermore, every confirmed booking qualifies for the lucky draw, which includes five mobile phones valued at RM3,000 each and a grand prize holiday package worth RM10,000.

Specific brand-level promotions are expected to be announced in the weeks leading up to the show. For context on the event's track record, organisers note that over 800 buyers enjoyed deals at the 2025 edition.

"On top of event-exclusive deals from participating car brands, buyers also stand to enjoy other promotional items."

Who Is This Event For in Malaysia?

ACE 2026 is tailored for Malaysian new-car buyers who are actively comparing models and ready to make a purchase decision before the year-end. This includes first-time car owners in the national segment (looking at Perodua/PROTON) and premium buyers exploring German marques or Chinese EV brands. Attending is particularly relevant for those in the Klang Valley and surrounding Selangor areas given the SCCC location, offering a consolidated venue to test multiple vehicle types — from ICE to EV — without visiting separate dealerships.

The expo model addresses the local pain point of dealership hopping, providing centralised access to event-exclusive deals that are often unavailable at regular showrooms. The RM2,500 voucher incentive specifically targets serious buyers, aiming to convert showroom interest into confirmed sales on the spot.

"Last year, over 800 buyers enjoyed fantastic deals on cars at ACE 2025, and this year’s event will continue that trend with plenty of exceptional offers."

Common Questions

How can I get the RM2,500 voucher at ACE 2026?

The RM2,500 voucher is reserved for the first 200 confirmed vehicle bookings made at the event. This is a first-come, first-served incentive from the organiser, meaning early attendance on October 31 is advised for serious buyers.

Are electric vehicles (EVs) available to buy at ACE 2026?

Yes, the expo explicitly covers both Internal Combustion Engine (ICE) and Electric Vehicle (EV) formats. Confirmed EV brands include Zeekr, Smart, Proton eMas, and Leapmotor, among others.

What is the value of the grand prize in the lucky draw?

The grand prize is a holiday package worth RM10,000. Additionally, five runners-up will win mobile phones valued at RM3,000 each, bringing the total prize pool to RM25,000. All confirmed bookings are automatically entered into this draw.

Sources and Methodology

This article is based exclusively on the official announcement published by Paul Tan's Automotive News on September 22, 2026. All dates, brand line-ups, and promotional values (RM2,500 vouchers and RM25,000 prize pool) are derived directly from this primary source. No additional statistics or claims have been synthesised beyond the source material. As the source currency is already listed in Malaysian Ringgit (RM), no currency conversion was necessary. This article was last updated on October 16, 2026. Information specific to Malaysia was verified against the source article at paultan.org.