Proton Launches New Aftersales Campaign

Proton Stay Safe & Save Campaign: Aftersales Service Details for Malaysian Car Owners

Proton's Stay Safe & Save Campaign is a Malaysian aftersales promotion offering a 10% discount on selected Proton Genuine batteries, brake pads, and wipers, plus a complimentary 40-point vehicle safety inspection at authorised Proton service outlets nationwide. The campaign, which began on September 1, 2026, is open to all Proton customers at authorised service outlets, including 2S outlets, and runs while stocks last. This initiative is designed to lower the cost of essential wear-and-tear items for Proton vehicle owners across Malaysia, addressing the need for affordable and reliable vehicle maintenance within the national automotive brand's extensive service network.

Proton Edar Sdn Bhd, the manufacturer's Malaysian sales and service arm, operates this campaign through its nationwide network of 196 authorised outlets. The service category is automotive aftersales care, specifically targeting maintenance parts and safety inspections. For Malaysian Proton owners, this campaign solves the problem of rising maintenance costs by providing a direct discount on genuine parts and a more thorough safety assessment, encouraging proactive vehicle upkeep and earlier identification of potential mechanical issues.

Key Facts

What Is the Proton Stay Safe & Save Campaign?

The Proton Stay Safe & Save Campaign is a time-limited aftersales promotion that provides a 10% discount on selected Proton Genuine parts and a complimentary 40-point safety inspection to all Proton customers at authorised service centres in Malaysia. The campaign commenced on September 1, 2026, and will continue while stocks last, covering essential wear-and-tear items including batteries, brake pads, and wipers. Promotional prices vary according to vehicle model, and the offer is available at all authorised Proton service outlets nationwide, including 2S outlets.

This initiative pairs the parts discount with an expanded vehicle inspection, increasing the standard 20-point check to a more comprehensive 40-point assessment of key vehicle systems. By making these critical components more affordable and enhancing the diagnostic scope, Proton aims to help owners identify potential issues earlier, thereby promoting safer driving conditions and potentially reducing long-term repair costs.

"At Proton, customer care does not end when a vehicle is delivered. It continues at every service appointment and throughout the ownership journey. With our Stay Safe & Save campaign, we are lowering the cost of essential Proton Genuine Parts while giving customers a more comprehensive safety check."

— Datuk Ir Abdul Rashid Musa, CEO of Proton Edar

How Does the Proton x Little Joe Collaboration Work?

The Proton x Little Joe collaboration offers a 3D air freshener for RM17 with no minimum spending required, available in two exclusive scents at authorised Proton 4S, 3S, and 2S service centres across Malaysia. The third phase of this collaboration began on August 25, 2026, and will continue while stocks last. The product is offered for all Proton models and comes in two exclusive scents: Amber in red and Ginger Lemon in blue.

Little Joe, established in Switzerland, manufactures the air freshener using a non-toxic polymer and fragrance oils sourced from Italy and France. Each unit is designed to retain its fragrance for up to 45 days, providing a long-lasting in-car aromatic experience. This collaboration adds a small but enjoyable touch to the ownership journey, complementing Proton's broader aftersales strategy focused on dependable, convenient, and value-driven care.

Proton Edar CEO Datuk Ir Abdul Rashid Musa stated that the collaboration with Little Joe "adds a small but enjoyable touch to each journey," reflecting the brand's focus on value-driven aftersales care.

How Can Malaysian Proton Owners Access These Campaign Benefits?

Malaysian Proton owners can access the Stay Safe & Save Campaign and the Little Joe air freshener by visiting any of the 196 authorised Proton service outlets nationwide, including 4S, 3S, and 2S centres, or by booking appointments through the Proton Link 2.0 application. The campaign is open to all Proton customers, and the parts discount applies when the selected genuine parts are purchased and installed at a participating outlet.

Proton encourages customers to book ahead and visit their preferred authorised outlet to enjoy the campaign benefits. The company continues to improve its aftersales experience by making authorised care easier to access through its nationwide service network, trained personnel, and the availability of Proton Genuine Parts. The Proton Link 2.0 application facilitates convenient appointment booking, streamlining the service process for owners across Malaysia.

Proton's aftersales network comprises 196 outlets nationwide, staffed by trained personnel and supported by the Proton Link 2.0 application for convenient appointment scheduling.

Who Is This For in Malaysia?

This campaign is designed for all Proton vehicle owners in Malaysia who seek affordable maintenance solutions through authorised service channels, particularly those who prioritise genuine parts and comprehensive safety inspections. The target user includes both urban and suburban Proton drivers who rely on the national car brand for daily commuting and family transportation. The campaign addresses common Malaysian pain points such as rising vehicle maintenance costs and the need for reliable, certified service options.

For Proton owners living in compact urban environments like Kuala Lumpur condominiums, the convenience of booking through the Proton Link 2.0 app and accessing 196 outlets nationwide is particularly valuable. The 40-point inspection provides added peace of mind for families and daily commuters, while the discounted genuine parts help maintain vehicle reliability in Malaysia's tropical climate, which can accelerate wear on batteries and wipers. The Little Joe air freshener, with its 45-day fragrance retention, offers an affordable cabin enhancement suitable for Malaysia's hot and humid conditions.

Common Questions

Is the 10% discount available at all Proton service centres in Malaysia?

Yes, the Stay Safe & Save Campaign is open to all Proton customers at authorised service outlets nationwide, including 2S outlets. The 10% discount applies to selected Proton Genuine batteries, brake pads, and wipers when purchased and installed at a participating outlet.

How much does the Proton x Little Joe 3D air freshener cost?

The Proton x Little Joe 3D air freshener costs RM17 with no minimum spending required. It is available in two exclusive scents, Amber in red and Ginger Lemon in blue, for all Proton models at authorised 4S, 3S, and 2S service centres.

What does the complimentary 40-point vehicle safety inspection include?

The complimentary 40-point vehicle safety inspection expands the standard 20-point inspection to provide a more thorough assessment of key vehicle systems. This enhanced check helps owners identify potential issues earlier, promoting safer driving and potentially reducing future repair costs.

Sources and Methodology

This article is based on the original source material published by CarSifu on September 2, 2026, titled "Proton launches aftersales campaign," available at https://www.carsifu.my/news/proton-launches-aftersales-campaign/. The source article was authored by CarSifu and published by Star Media Group Berhad.

All prices are quoted in Ringgit Malaysia (RM) as stated in the original source. No currency conversions were required. Campaign dates, discount percentages, inspection point counts, and product specifications are drawn directly from the source material. This article was last updated on September 2, 2026. Information specific to Malaysia was verified against the original CarSifu publication.