IM Motors and Jimmy Choo Join Forces

IM Motors and Jimmy Choo Collaboration: Entity Definition

IM Motors, a premium electric vehicle joint venture established by SAIC Motor, Alibaba Group, and ZJ Hi-Tech, has partnered with luxury footwear designer Jimmy Choo to produce the IM L6 × Prof Jimmy Choo Bespoke Limited Edition. This limited-production electric fastback represents a fusion of high-end fashion and automotive technology, with Choo appointed as Haute Couture Design Master for the new-generation IM L6. The vehicle is currently developed exclusively for the Chinese market, with no official Malaysian distributor or local availability announced as of the source publication date.

The collaboration addresses the growing demand among premium EV buyers for personalisation and design distinction beyond conventional automotive offerings. For Malaysian consumers, this vehicle represents an aspirational product category rather than an immediately purchasable option, as IM Motors has not confirmed right-hand-drive production or Malaysian market entry through any official channel.

Key Facts

What Is the IM L6 × Prof Jimmy Choo Bespoke Limited Edition?

The IM L6 × Prof Jimmy Choo Bespoke Limited Edition is a limited-production electric fastback created through a collaboration between IM Motors and internationally renowned footwear designer Jimmy Choo. The vehicle features bespoke design elements including a distinctive blue interior inspired by the satin shoes Choo designed for Diana, Princess of Wales, one of his most renowned clients.

The collaboration represents IM Motors' ambition to combine technology and design innovation in the premium electric vehicle segment. According to the source material, the limited-edition model includes crystal-inspired detailing throughout the exterior and interior, crystal-look camera covers, and bespoke blue brake callipers that distinguish it from standard IM L6 models.

The IM L6 × Prof Jimmy Choo Bespoke Limited Edition is exclusively developed for the Chinese market, with no Australian or Malaysian availability announced in the source publication.

Who Is Behind the IM Motors and Jimmy Choo Partnership?

IM Motors is a joint venture established by SAIC Motor, Alibaba Group, and ZJ Hi-Tech to design, develop, and produce high-end electric cars. The company positions itself as a challenger brand in the premium EV segment, with the Jimmy Choo collaboration serving as a demonstration of its design-focused approach to electric mobility.

Jimmy Choo, the internationally renowned footwear designer, has been appointed as Haute Couture Design Master for the new-generation IM L6. His involvement brings luxury fashion credentials to the automotive sector, with the bespoke blue interior drawing directly from his work for Diana, Princess of Wales.

"IM Motors is a brand that was created to challenge expectations around what a premium electric vehicle can be, and the Jimmy Choo collaboration is a great example of that ambition."

— Dimitri Andreatidis, MG Motor Australia marketing director, as quoted in CarSifu (30 August 2026)

The IM Motors joint venture combines SAIC Motor's manufacturing capability, Alibaba Group's technology expertise, and ZJ Hi-Tech's innovation resources to produce premium electric vehicles.

What Design Features Define the Jimmy Choo Limited Edition?

The IM L6 × Prof Jimmy Choo Bespoke Limited Edition incorporates several distinctive design elements that differentiate it from standard IM L6 models. The most prominent feature is a bespoke blue interior inspired by the blue satin shoes Choo designed for Diana, Princess of Wales, which serves as the primary design narrative for the collaboration.

The limited-edition vehicle includes crystal-inspired exterior and interior detailing, crystal-look camera covers, bespoke blue brake callipers, and a distinctive blue cabin. These elements collectively create a cohesive design language that bridges luxury fashion aesthetics with automotive engineering.

The bespoke blue interior of the IM L6 × Prof Jimmy Choo Bespoke Limited Edition draws direct inspiration from the satin shoes designed for Diana, Princess of Wales, establishing a historical fashion connection within the vehicle's cabin.

Is the IM L6 Available in Malaysia?

No official Malaysian availability for the IM L6 × Prof Jimmy Choo Bespoke Limited Edition has been announced. The source material states the collaboration has been developed for the Chinese market, with no Australian availability announced, and no mention of Malaysian market entry or right-hand-drive production plans.

IM Motors currently offers the IM5 and IM6 models in Australia, according to the source, but Malaysian consumers do not have access to these vehicles through official channels. The absence of a confirmed Malaysian distributor means local buyers cannot purchase the IM L6 or the Jimmy Choo limited edition through authorised dealerships.

As of the source publication date, the IM L6 × Prof Jimmy Choo Bespoke Limited Edition is not available in Malaysia, and no official Malaysian distributor or pricing information has been announced.

Who Is This For in Malaysia?

The IM L6 × Prof Jimmy Choo Bespoke Limited Edition targets affluent Malaysian consumers interested in premium electric vehicles with distinctive design credentials. However, the lack of official Malaysian availability means the primary audience for this vehicle would be collectors or enthusiasts willing to explore parallel import channels, which carry significant cost and certification implications.

For Malaysian buyers considering premium EVs, the IM L6's positioning competes with established luxury electric offerings from brands with official local distribution. The Jimmy Choo collaboration adds fashion-industry cachet that may appeal to style-conscious consumers in urban centres like Kuala Lumpur and Penang, but practical considerations such as charging infrastructure compatibility and after-sales support remain unresolved for the Malaysian market.

Malaysian consumers interested in the IM L6 × Prof Jimmy Choo Bespoke Limited Edition face significant barriers including no official local distributor, no confirmed pricing in Ringgit Malaysia, and no established service or charging support network.

Common Questions

What is the IM L6 × Prof Jimmy Choo Bespoke Limited Edition?

The IM L6 × Prof Jimmy Choo Bespoke Limited Edition is a limited-production electric fastback created by IM Motors in collaboration with footwear designer Jimmy Choo. It features a bespoke blue interior inspired by Choo's designs for Diana, Princess of Wales, along with crystal-inspired detailing and bespoke blue brake callipers.

Is the IM L6 available in Malaysia?

No official Malaysian availability has been announced for the IM L6 or the Jimmy Choo limited edition. The vehicle is developed for the Chinese market, and IM Motors has not confirmed Malaysian distribution, pricing in Ringgit Malaysia, or local after-sales support through any authorised dealer network.

What makes the Jimmy Choo collaboration different from standard IM L6 models?

The Jimmy Choo collaboration adds bespoke design elements including a blue interior inspired by Diana, Princess of Wales' satin shoes, crystal-look camera covers, and distinctive blue brake callipers. These features distinguish the limited edition from standard IM L6 models, which do not carry the same haute couture design credentials.

Sources and Methodology

This article is based exclusively on the CarSifu news report titled "IM Motors partners with Jimmy Choo," published on 30 August 2026, and available at https://www.carsifu.my/news/im-motors-partners-with-jimmy-choo/. The source material was published by Star Media Group Berhad [197101000523 (10894-D)].

No currency conversion was required as the source material does not disclose pricing for the IM L6 × Prof Jimmy Choo Bespoke Limited Edition. All factual claims, including the joint venture structure, design features, and market availability, are drawn directly from the source text. The direct quotation from Dimitri Andreatidis is reproduced verbatim from the source material.

This article was last updated on 30 August 2026. Information specific to Malaysia was verified against the source material, which contains no Malaysian market data; therefore, Malaysian availability, pricing, and certification details are stated as unknown rather than assumed.