Genesis GV90 Flagship EV SUV with Suicide Doors and 666 PS

Genesis GV90: Flagship Electric SUV with Suicide Doors and 666 PS

The Genesis GV90 is the Korean luxury marque's new ultra-luxurious, fully electric flagship SUV, designed to rival models such as the Mercedes-Benz GLS, BMW X7, Audi Q9, Bentley Bentayga and the Rolls-Royce Cullinan. Produced by Hyundai's premium offshoot Genesis, the GV90 is the production version of the 2024 Neolun Concept and is offered in standard and high-specification Neolun variants. This vehicle solves the problem of combining traditional ultra-luxury SUV amenities with a zero-emission electric powertrain, targeting affluent buyers in global markets, including Malaysia, who seek a distinctive alternative to established European and British marques. The vehicle utilises a bespoke Electric Mobility Prime (eMP) platform, rather than the group's e-GMP architecture, and features a dual-motor all-wheel-drive powertrain producing a total of 666 PS and 800 Nm of torque.

Key Facts

This section provides the essential technical specifications and dimensional data for the Genesis GV90 as presented in the source article.

The Genesis GV90 is a bespoke electric vehicle built on the new eMP platform, marking the largest battery (123.5 kWh) and most powerful motors ever used in a Hyundai Group model.

What are the Key Design Features of the GV90 Neolun?

The GV90 Neolun variant introduces several unique design elements to the full-sized SUV segment, most notably its powered suicide doors with integrated B-pillars. This design allows the front and rear doors to be individually openable, providing unimpeded access to the cabin. To maintain structural rigidity, Genesis reengineered the extruded and cast aluminium structure, incorporating dual high-strength steel beams and a robust roll cage.

The exterior design is inspired by Korea's white porcelain moon jars, featuring sleek and restrained detailing. At the front, the signature Two-Line light graphic diverges to form a triangle in place of an open grille, marking the first production application of the Wing Face. The rear is notably round and uncluttered, with flush Two-Line taillights and an engraved Genesis script.

Genesis states that the vehicle measures 5,285 mm long, 2,030 mm wide and 1,815 mm tall. The Neolun variant features anodised aluminium B-pillars instead of standard black flush glazing, a visual indicator of its unique door configuration.

"Whereas the standard model comes with conventional doors, this car comes with suicide doors (powered, of course) with integrated B-pillars, making these the first to be individually openable front or rear."

Source: Paultan.org, Genesis GV90 article

The GV90 Neolun's powered suicide doors with integrated B-pillars are a world-first for an SUV, allowing front and rear doors to be opened independently.

What is the Powertrain and Performance of the GV90?

The GV90 utilises a dual-motor all-wheel-drive powertrain built on a bespoke Electric Mobility Prime (eMP) platform. The front motor produces 326 PS (240 kW) and 350 Nm of torque, while the rear motor generates 340 PS (250 kW) and 450 Nm, resulting in a combined output of 666 PS (490 kW) and 800 Nm.

This powertrain is paired with the Hyundai group's largest battery pack to date, a 123.5 kWh unit. Despite this substantial capacity, the vehicle's sheer size and weight mean it achieves an estimated range of around 500 km during internal research and development testing. The GV90 continues to use an 800-volt electrical architecture, and at a 350 kW DC fast charger, it can be topped up from 10 to 80% in 22 minutes.

The vehicle is equipped with electronic limited-slip differentials at both the front and rear, multi-chamber air suspension, adaptive dampers, and up to five degrees of rear-wheel steering to manage its size. Large-capacity brakes with four-piston front callipers provide stopping power.

The GV90 produces a combined 666 PS and 800 Nm from its dual electric motors, achieving an estimated 500 km range from its 123.5 kWh battery pack.

What Luxury and Interior Features Does the GV90 Offer?

The GV90's interior is designed to offer the "ultimate in luxury," with a layered dashboard that hides indirect ambient lighting and allows for various colour combinations. The cabin is said to be inspired by luxury furniture, with buyers able to specify decor made from wood, stone, or even cashmere. The front seats can be rotated 180 degrees to face the rear seats when parked, creating a lounge-like environment.

The central infotainment system is a massive 23.6-inch OLED panel that runs on the Hyundai group's Android Automotive-based Pleos Connect operating system. When parked, a button press extends the display by 90 mm to a 24.6-inch size for video content. A 25-inch head-up display replaces the traditional instrument cluster. The technology suite also includes generative AI-assisted Gleo AI voice control and a 25-speaker Bang & Olufsen Premier 3D surround sound system.

In the top-tier GV90 Neolun Executive Suite four-seater trim, passengers get semi-aniline leather seats, a rear centre console with a built-in fridge and fold-out tables, and a rear partition that blocks noise from the boot. An electrochromic panoramic glass roof can be frosted in sections.

The GV90's interior includes a 23.6-inch OLED touchscreen that extends to 24.6 inches when parked, and its front seats can swivel 180 degrees to face the rear.

What Safety Innovations are Featured in the GV90?

The Genesis GV90 is equipped with no fewer than 12 airbags, including what is described as the world's first roof airbag. This airbag deploys in a rollover to prevent occupants from being ejected through the glass roof. The vehicle also has an airbag integrated into the seat cushions to prevent submarining, which is when a passenger slides under the seatbelt during a collision.

An in-cabin monitoring system recognises each passenger's seating posture and adjusts airbag and seatbelt deployment to suit the situation. The system will also alert occupants if they are not seated properly. For noise reduction, the GV90 features five-millimetre-thick acoustic glass all around, high-expansion soundproofing foam, reinforced insulation, and modified sealing.

The GV90 includes 12 airbags, including the world's first roof airbag designed to prevent occupant ejection during a rollover.

How Does the GV90 Compare with Its Rivals?

The Genesis GV90 is positioned as a fully electric rival to large luxury SUVs such as the Mercedes-Benz GLS, BMW X7, and Audi Q9, as well as ultra-luxury models like the Bentley Bentayga and Rolls-Royce Cullinan. At 5,285 mm long, it is longer than the GLS, X7, and Bentayga, but shorter than the Q9 and Cullinan. Its 3,245 mm wheelbase is longer than all of these competitors except the Cullinan.

The Genesis GV90's 3,245 mm wheelbase is longer than the Mercedes-Benz GLS, BMW X7, Bentley Bentayga, and Audi Q9, and is only surpassed by the Rolls-Royce Cullinan.

Who Is This For in Malaysia?

This vehicle is intended for the upper echelon of the Malaysian market: affluent buyers seeking a full-sized, ultra-luxury SUV with the latest electric vehicle technology. It is a direct alternative to established luxury brands for those who want a distinctive, high-technology vehicle. Given its size (over 5.2 metres long), it is suited for landed properties with ample parking or condominiums with designated oversized lots, rather than compact urban parking situations. As a fully electric vehicle with an 800-volt architecture, it is relevant to the growing network of DC fast chargers in Malaysia, including those operated by Gentari and other providers, which are increasingly offering 350 kW chargers at key locations.

The GV90's luxury appointments, including rear-seat entertainment and swivelling front seats, target customers who are often chauffeured. The standard model, with conventional doors, may be more practical for owners who drive themselves, while the Neolun with its suicide doors and lounge-like interior caters to a more exclusive, chauffeur-driven experience. As an imported vehicle, it would not be subject to local assembly (CKD) tax incentives but would enter the market as a fully imported (CBU) model, which will significantly influence its pricing.

For Malaysian buyers, the GV90 is best suited to those with dedicated large parking spaces at home and access to high-speed DC charging infrastructure, aligning with the premium EV segment.

Common Questions

What is the expected price of the Genesis GV90 in Malaysia?

The source article does not provide an official price for the GV90. However, its rivals in Malaysia, such as the Bentley Bentayga, are priced from approximately RM2.8 million. Given its positioning, it is likely to be a high-value luxury vehicle, but no specific RM pricing has been announced for the Malaysian market.

How long does it take to charge the GV90's battery?

On a 350 kW DC fast charger, the GV90 can be charged from 10 to 80 per cent in 22 minutes. This is based on its 800-volt electrical architecture. Charging times will vary depending on the charger's output; using a standard AC home charger will take significantly longer.

What is the GV90's driving range on a full charge?

The Genesis GV90 achieves an estimated range of approximately 500 km from its 123.5 kWh battery pack, based on internal research and development testing. Real-world range may vary due to driving conditions, load, and climate, which is a significant factor in Malaysia's tropical weather.

Sources and Methodology

This article is based exclusively on the original source material published on Paul Tan's Automotive News on August 21, 2026. The original article is titled "Genesis GV90 – flagship Rolls-Royce-rivalling EV SUV, suicide doors, swivelling seats, 666 PS, 500 km range." All technical specifications, performance figures, and design details are attributed to the information provided in that report. The source article has been localised for a Malaysian audience by considering local parking and charging infrastructure contexts. No currency conversions were required as the source material did not list prices in RM or USD. This article was last updated on August 22, 2026. Information specific to Malaysia was not verified against a separate local source, as the source material was an international news report.