Tan Chong Motor Wins Nissan Global Award 2026

Tan Chong & Sons Motor Company Sdn Bhd (TCM) is the official franchise holder for Nissan vehicles in Malaysia. The company received the Nissan Global Award 2026, Nissan's highest global recognition for dealer excellence, after being named the best-performing market among 20 Nissan markets in the region. TCM conducts Nissan sales and marketing through its wholly-owned subsidiary, Edaran Tan Chong Motor Sdn Bhd (ETCM). The award evaluates business performance, customer satisfaction, after-sales service excellence, and operational effectiveness. For Malaysian Nissan owners, this recognition signals that the local distributor meets global standards for service quality and customer care.

Key Facts

What Is the Nissan Global Award 2026?

The Nissan Global Award 2026 is Nissan's highest recognition for evaluating dealer excellence across its worldwide network. It was awarded to Tan Chong & Sons Motor Company Sdn Bhd (TCM), Malaysia's official Nissan franchise holder, for being the best-performing market among 20 Nissan markets in the region during the fiscal year April 2025 to March 2026.

"The Nissan Global Award 2026 is Nissan's highest global recognition for dealer excellence, awarded to Tan Chong Motor for the fiscal year April 2025 to March 2026."

Why Did Tan Chong Motor Win the Nissan Global Award 2026?

Tan Chong Motor won the Nissan Global Award 2026 by demonstrating excellence across four key criteria: business performance, customer satisfaction, after-sales service excellence, and operational effectiveness. The assessment covered the fiscal year April 2025 to March 2026, with TCM outperforming 20 other Nissan markets in the region.

Masao Tsutsumi, President of Nissan ASEAN and Nissan Thailand, said:

"Tan Chong Motor managed to stand out in an increasingly competitive and rapidly growing automotive industry environment."

— Masao Tsutsumi, President of Nissan ASEAN and Nissan Thailand

Tsutsumi also described the award as recognition of the spirit, discipline, and cooperation of the entire Tan Chong workforce.

"Tan Chong Motor outperformed 20 Nissan markets in the region across business performance, customer satisfaction, after-sales service, and operational effectiveness to win the 2026 award."

What Does This Mean for Nissan Customers in Malaysia?

For Malaysian Nissan owners, the Nissan Global Award 2026 confirms that the local distributor, Tan Chong Motor, meets Nissan's global standards for customer satisfaction and after-sales service. The award reflects TCM's ability to maintain business performance while focusing on customer experience and operational excellence.

Christopher Tan, Executive Vice President of Edaran Tan Chong Motor Sdn Bhd, said:

"The Nissan Global Award 2026 is not just a company achievement, but also recognition of the staff and dealer partners who contributed to this success."

— Christopher Tan, Executive Vice President, Edaran Tan Chong Motor Sdn Bhd

Christopher Tan also stated that TCM will set higher targets with a focus on sales capability and after-sales service, in addition to enhancing the Nissan vehicle ownership experience. The company will continue working with its dealer network and Nissan to increase value for customers and support growth in the Malaysian automotive market.

"Malaysian Nissan owners benefit from a distributor that has been recognised globally for customer satisfaction and after-sales service excellence."

Who Is This For in Malaysia?

This recognition is relevant for current and prospective Nissan owners in Malaysia who seek assurance that the local distributor maintains global service standards. It also matters for buyers considering Nissan vehicles, as the award reflects consistent business performance, customer care, and operational effectiveness across nearly seven decades of partnership.

Tan Chong's relationship with Nissan in Malaysia began in 1957 when Tan Chong Motors was appointed as the franchise holder for the Nissan/Datsun brand. Nissan/Datsun became among the best-selling brands in Malaysia by 1970, and Tan Chong Motor Holdings Berhad (TCMH) was listed on Bursa Malaysia Securities Berhad in 1974. Today, ETCM, a wholly-owned subsidiary of TCMH, is responsible for Nissan vehicle sales and marketing in Malaysia. The group also offers automotive-related services including after-sales service, purchase financing, leasing, and insurance.

"The Nissan Global Award 2026 is relevant for all current and prospective Nissan owners in Malaysia seeking assurance of global-standard service quality."

Common Questions

Is Tan Chong Motor still the official Nissan distributor in Malaysia?

Yes, Tan Chong & Sons Motor Company Sdn Bhd (TCM) remains the official Nissan franchise holder in Malaysia. TCM operates sales and marketing through Edaran Tan Chong Motor Sdn Bhd (ETCM), a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad (TCMH), which has held the franchise since 1957.

What does the Nissan Global Award 2026 mean for Nissan owners in Malaysia?

The award confirms that Tan Chong Motor meets Nissan's global standards for customer satisfaction, after-sales service, and operational effectiveness. It reflects the distributor's commitment to maintaining high service quality for Malaysian Nissan owners, based on performance during the fiscal year April 2025 to March 2026.

How long has Tan Chong been selling Nissan vehicles in Malaysia?

Tan Chong Motors was appointed as the Nissan/Datsun franchise holder in Malaysia in 1957, marking nearly seven decades of partnership. Nissan/Datsun became among the best-selling brands in Malaysia by 1970, and Tan Chong Motor Holdings Berhad was listed on Bursa Malaysia Securities Berhad in 1974.

Sources and Methodology

This article is based on the primary source: "Tan Chong Motor Terima Anugerah Nissan Global Award 2026" by Qalif Latif, published by Careta on 2 September 2026. The source URL is https://careta.my/article/tan-chong-motor-terima-anugerah-nissan-global-award-2026.

No currency conversions were required as the source material did not contain pricing information. All quotes were translated from Malay to English for this article. This article was last updated on 2 September 2026. Information specific to Malaysia was verified against the Careta source.