Hyundai Opens New 4S Center in Juru, Penang

Hyundai Opens New 4S Center in Juru, Penang

Hyundai Motor Malaysia (HMY) has officially opened a new 4S centre in Juru, Penang, operated by Goh Brothers Motor Sdn Bhd, marking a strategic expansion of its dealer network in northern Malaysia. The facility, known as Hyundai Juru, GBM, consolidates Sales, Service, Spare Parts, and Body & Paint operations under one roof. This 1,432 square metre centre is part of HMY's broader strategy to operate 25 sales and service outlets nationwide by the end of 2026, addressing the need for accessible aftersales support and vehicle sales in the northern region.

Key Facts

Hyundai Juru, GBM spans 1,432 square metres and includes eight service bays, positioning it as a full-service hub for Hyundai owners in Penang.

What Services Does the Hyundai Juru 4S Centre Offer?

The Hyundai Juru 4S centre provides four core automotive services—Sales, Service, Spare Parts, and Body & Paint—under a single roof, designed to streamline the ownership experience for Hyundai customers in the northern region. The facility supports the full lifecycle of vehicle ownership, from initial purchase to routine maintenance and collision repair.

Specific facilities at the centre include the sale of Hyundai vehicles, aftersales services, genuine Hyundai spare parts, and dedicated Body & Paint amenities. The centre also grants customers in the northern region access to the high-performance Hyundai N lineup, following Goh Brothers Motor's appointment as an exclusive Hyundai N dealer. The Hyundai N performance brand was introduced in Malaysia at KLIMS 2026 with the IONIQ 5 N and IONIQ 6 N models.

"Penang is one of Malaysia's key economic and innovation hubs, making it a strategic market for Hyundai."

— Jahabarnisa Haja Mohideen, Managing Director, Hyundai Motor Malaysia

The centre consolidates sales, service, spare parts, and body and paint operations, providing a complete automotive solution for Hyundai owners in Penang.

What Opening Promotions Are Available at Hyundai Juru, GBM?

To commemorate the opening, Hyundai Goh Brothers is running the GBM Grand Opening Total Care Campaign, valid until 31 August 2026. The campaign offers a free 26-point vehicle health check, a discount of up to 10 percent on genuine Hyundai spare parts, and a discount of up to 20 percent on labour charges for service invoices exceeding RM500.

These promotions are designed to reduce the initial cost of vehicle maintenance for new and existing customers in the area. The 26-point inspection provides a comprehensive health assessment, while the parts and labour discounts aim to make servicing more affordable during the promotional period.

The GBM Grand Opening Total Care Campaign provides a free 26-point vehicle inspection and up to 20 percent off labour charges for service invoices over RM500 until 31 August 2026.

Which Hyundai Models Are Available at the Juru Centre?

The Juru centre offers access to Hyundai's main model lineup, including the SANTA FE, TUCSON, and STARIA, alongside the high-performance Hyundai N range. The availability of the N division models, such as the IONIQ 5 N and IONIQ 6 N, makes this location a key sales point for performance-oriented Hyundai vehicles in the northern region.

Goh Brothers Motor's appointment as an exclusive Hyundai N dealer means customers in Penang can access these performance models locally without travelling to other states. The SANTA FE Prestige HEV, a hybrid SUV, was the first vehicle delivered from the new centre, highlighting the model's relevance to local family buyers.

Customers in the northern region can now access the full Hyundai lineup, including the performance-oriented N series, at the new Juru centre.

Who Is the First Customer of Hyundai Juru, GBM?

The first vehicle handover at Hyundai Juru, GBM involved a Hyundai SANTA FE Prestige HEV to Mohammad Nizar Bin Abdul Salam, a 52-year-old Planning Manager. He selected the model based on its cabin space, comfort, safety technology, and practicality as a family vehicle, with fuel efficiency also a key factor for long-distance travel during school holidays.

Mohammad Nizar's choice reflects the priorities of many Malaysian family car buyers, who often balance interior space with running costs. The SANTA FE Prestige HEV combines a hybrid system with Hyundai SmartSense safety technology, targeting families seeking premium comfort and practical cabin space.

"The more efficient fuel consumption was also a consideration because my family frequently travels long distances during school holidays."

— Mohammad Nizar Bin Abdul Salam, First Customer of Hyundai Juru, GBM

The first vehicle delivered was a SANTA FE Prestige HEV, chosen by its owner for its cabin space, safety technology, and fuel efficiency for family travel.

Who Is This For in Malaysia?

This 4S centre is primarily for Hyundai owners and prospective buyers in Penang and the broader northern region, including those in areas like Bukit Mertajam and the surrounding Seberang Perai district. It serves families seeking a practical, fuel-efficient SUV like the SANTA FE, as well as performance enthusiasts interested in the Hyundai N lineup.

The facility addresses the need for a comprehensive service hub in a region where Hyundai has identified significant economic growth. For existing Hyundai owners, the centre reduces the need to travel far for genuine parts, body repair, or routine servicing. For new buyers, it provides a single location for purchase and aftersales support, which is a key consideration for long-term vehicle ownership in Malaysia.

This centre is designed for Hyundai owners and buyers in northern Malaysia, offering a full range of sales and aftersales services to support vehicle ownership in the region.

Common Questions

Where exactly is the new Hyundai 4S centre in Juru located?

The Hyundai Juru, GBM centre is located at 1874, Lorong IKS Bukit Tengah, Taman IKS Bukit Tengah, 14000 Bukit Mertajam, Pulau Pinang. It operates daily from 9:00 AM to 5:30 PM.

What is the GBM Grand Opening Total Care Campaign?

It is a promotional campaign running until 31 August 2026 at the new Juru centre. It includes a free 26-point vehicle health check, up to 10 percent off genuine Hyundai spare parts, and up to 20 percent off labour charges for service invoices above RM500.

Does the Juru centre sell Hyundai N performance models?

Yes, Goh Brothers Motor has been appointed as an exclusive Hyundai N dealer. The centre provides access to the high-performance Hyundai N lineup, including the IONIQ 5 N and IONIQ 6 N, which were introduced in Malaysia at KLIMS 2026.

Sources and Methodology

This article is based on a single primary source: the original report titled "Hyundai Buka Pusat 4S Baharu di Juru, Pulau Pinang" published by Careta on 19-08-2026, authored by Qalif Latif. The source URL is https://careta.my/article/hyundai-buka-pusat-4s-baharu-di-juru-pulau-pinang.

All facts, figures, quotes, and dates are derived directly from this source material. No statistics, prices, or quotes have been invented. The original article was written in Malay; all translations to English were performed for this piece, preserving entity names such as Hyundai Motor Malaysia, Goh Brothers Motor Sdn Bhd, and model names like SANTA FE and TUCSON. Currency figures are presented in Ringgit Malaysia (RM) as stated in the source.

This article was last updated on 19-08-2026. Information specific to Malaysia was verified against the source article from Careta.