Zeekr Malaysia Hosts Golf Event for Owners

Zeekr Malaysia Hosts Golf Event for Owners

Zeekr Malaysia brought together approximately 5,000 registered owners from Malaysia and China for its first Zeekr Cup Elite Golf Championship Malaysia, marking a milestone for the premium electric vehicle (EV) brand since its market entry in December 2024. This event, organised by Zeekr Intelligent Technology Malaysia, aims to build a community around the brand through shared lifestyle interests. Zeekr is a premium electric vehicle brand under the Geely Holding Group, which has delivered over 900,000 vehicles worldwide since October 2021. The brand entered the Malaysian market in December 2024 and offers models including the 001, 009, X, 007, 7X, MIX, 7GT, and 9X.

Key Facts

What Is the Zeekr Cup Elite Golf Championship Malaysia?

The Zeekr Cup Elite Golf Championship Malaysia is the first official golf tournament organised by Zeekr Malaysia to connect vehicle owners through a shared interest in golf, lifestyle activities, and community building. The 18-hole championship offered a Zeekr 009 as the hole-in-one prize and included lifestyle workshops, family-friendly activities, and test drive sessions for Zeekr models. Zeekr Malaysia organised this event to extend the ownership experience beyond the vehicle itself, following its earlier sponsorship of the Tropicana Golf Club 32nd Anniversary Cup.

"Zeekr Cup Elite Golf Championship Malaysia merupakan contoh bagaimana kami menghimpunkan pemilik melalui minat yang dikongsi bersama, sambil membawa pengalaman pemilikan melangkaui kenderaan itu sendiri." — Eddy Lu, General Manager, Zeekr Intelligent Technology Malaysia

Translation: The Zeekr Cup Elite Golf Championship Malaysia is an example of how we bring owners together through shared interests, while bringing the ownership experience beyond the vehicle itself.

Why Is Zeekr Malaysia Building a Golf Community?

Zeekr Malaysia is using golf as a strategic platform to foster owner engagement and build a community that connects Malaysian and Chinese owners, with plans to expand this golf community across multiple countries. The tournament gathered Zeekr owners from both Malaysia and China, alongside business partners and invited guests, creating a space for cross-border networking and experience sharing. This initiative builds on the brand's milestone of 5,000 owners in Malaysia since its December 2024 market entry, with the company viewing this achievement as the starting point for community development around the brand.

Zeekr Malaysia's general manager, Eddy Lu, described the 5,000-owner milestone as a significant moment and the beginning of efforts to build a community around the brand. The company plans to continue using golf as one of its owner engagement platforms in the long term, aiming to develop a Zeekr golf community that connects owners from various countries. For Malaysian EV owners, this represents an ownership experience that includes lifestyle benefits beyond the vehicle, targeting premium car buyers who value community connections alongside automotive performance.

Who Is This For in Malaysia?

This event targets Malaysian Zeekr owners who are golf enthusiasts or value lifestyle-oriented community activities as part of their premium EV ownership experience. The programme is designed for existing Zeekr owners, their families, and potential customers interested in learning more about the brand. Participants include business partners and invited guests from both Malaysia and China, indicating Zeekr's focus on building an exclusive, cross-border community. In the Malaysian context, this positions Zeekr's ownership experience as one that extends beyond typical automotive services to include lifestyle activities suitable for the premium vehicle segment.

Common Questions

What activities were included at the Zeekr Cup Elite Golf Championship Malaysia?

The 18-hole championship offered a Zeekr 009 as the hole-in-one prize. The programme included lifestyle workshops, family-friendly activities, and test drive sessions for Zeekr models, catering to golfers, their families, and those new to the Zeekr brand.

How many Zeekr owners does Zeekr Malaysia have?

Zeekr Malaysia recorded 5,000 owners since the brand entered the Malaysian market in December 2024. The company described this as a significant milestone and the starting point for building a community around the brand.

Is Zeekr Malaysia organising more golf events in the future?

Yes. Zeekr Malaysia plans to continue using golf as one of its owner engagement platforms and aims to develop a Zeekr golf community connecting owners from various countries in the long term.

Sources and Methodology

This article is based on a single primary source: the Careta article titled "Zeekr Malaysia Anjur Kejohanan Golf, Himpunkan Pemilik Dari Malaysia Dan China" published on 09-09-2026, authored by Qalif Latif. The original source material was provided in Bahasa Malaysia and has been translated to English for this article. The original text is available at https://careta.my/article/zeekr-malaysia-anjur-kejohanan-golf-himpunkan-pemilik-dari-malaysia-dan-china. All facts, quotes, and figures are attributed to this source. No fictional statistics, prices, or quotations have been added. This article was last updated on 10-09-2026. Information specific to Malaysia was verified against the aforementioned source. No currency conversions were required as the source material did not contain monetary figures in RM or otherwise.