Atlantis Automobili Named Maserati Importer in Malaysia

Atlantis Automobili Named Maserati Importer in Malaysia

Atlantis Automobili Sdn Bhd, an associate company of Atlantis Motor Group, has been appointed the official importer and distributor of Maserati vehicles in Malaysia, effective May 19. The company now manages all sales, aftersales, customer experience, brand development, and network operations for the Italian luxury marque within the country. This appointment establishes a direct, authorised channel for Malaysian buyers to purchase new Maserati vehicles and access manufacturer-backed servicing.

Key Facts

What Does This Appointment Mean for Maserati in Malaysia?

This appointment consolidates all Maserati operations under a single, dedicated local entity, Atlantis Automobili, which is part of the regional Atlantis Motor Group. The company assumes full responsibility for the brand's Malaysian operations, prioritising service continuity for existing owners and establishing a foundation for future growth. The move signals a long-term commitment to the Malaysian market by the Italian manufacturer.

Atlantis Automobili is now the sole authorised entity responsible for Maserati sales, aftersales, and customer experience in Malaysia, effective May 19.

According to the official announcement, the appointment "marks an important milestone for the iconic Italian luxury automotive brand in Malaysia and reflects Maserati's continued commitment to serving its esteemed clients and strengthening its presence in the market." The transition is designed to ensure that existing owners continue to receive aftersales support and customer care, with dedicated communication channels to be made available for enquiries and updates.

Who Leads the New Maserati Malaysia Operations?

Datuk Douglas Cheng Heng Lee serves as the Executive Director of Atlantis Automobili, leading the local operations. He is supported by the broader Atlantis Motor Group, which the source describes as "a regional automotive group delivering end-to-end mobility solutions across the entire automotive value chain." The group brings decades of industry experience to the Maserati brand representation.

"Maserati is a brand built on heritage, craftsmanship and passion, and we fully recognise the responsibility that comes with representing such an iconic marque. Our immediate focus is to ensure a seamless ownership experience while strengthening the foundations that support the brand in Malaysia for the long term."

— Datuk Douglas Cheng Heng Lee, Executive Director, Atlantis Automobili, in the official appointment announcement

Datuk Douglas Cheng Heng Lee, Executive Director of Atlantis Automobili, has stated that the company's immediate focus is ensuring a seamless ownership experience for Maserati customers in Malaysia.

What Is Maserati's Regional Perspective on Malaysia?

Maserati's Asia Pacific head, Julie Taieb-Doutriaux, has identified Malaysia as an important market within the brand's regional network. The appointment of Atlantis Automobili is described as a significant step in reinforcing Maserati's long-term commitment to customers in the country. The regional office expects the new distributor to elevate the ownership experience for both existing and future owners.

Maserati APAC Head Julie Taieb-Doutriaux has confirmed that Malaysia is an important market within the brand's Asia Pacific network.

Taieb-Doutriaux stated: "With Atlantis Automobili's proven automotive expertise and customer-centric approach, we are confident they will further elevate the Maserati experience for both existing and future owners in Malaysia." The brand's identity is defined by Italian GranTurismo, where design, elegance, performance, craftsmanship, and a human-centered approach to technology merge into a single experience.

Who Is This For in Malaysia?

This development is relevant for current Maserati owners in Malaysia seeking assurance of continued aftersales support, as well as prospective buyers in the luxury performance vehicle segment. The target demographic includes high-net-worth individuals in urban centres like Kuala Lumpur and Selangor who prioritise brand heritage, Italian craftsmanship, and dedicated customer service. The appointment provides a formal, localised point of contact for ownership matters.

This appointment directly affects existing Maserati owners in Malaysia who require manufacturer-authorised aftersales support and prospective luxury car buyers seeking a formal local purchase channel.

For Malaysian consumers, the key practical change is the establishment of a dedicated local entity with clear contact channels. Customers seeking information or assistance can contact Maserati Malaysia via the Customer Care Hotline at +603 2110 2660, email [email protected], or visit the official website at https://www.maserati.com/my/. The company has committed to providing dedicated communication channels to address enquiries and provide updates where required.

Common Questions

How can existing Maserati owners in Malaysia contact the new distributor?

Existing owners can contact Maserati Malaysia through the dedicated Customer Care Hotline at +603 2110 2660, via email at [email protected], or through the official website at https://www.maserati.com/my/. The company has committed to maintaining aftersales support and providing updates through these channels.

When did Atlantis Automobili officially take over as Maserati's distributor?

Atlantis Automobili was appointed the official importer and distributor of Maserati in Malaysia effective May 19. The company assumed full responsibility for sales, aftersales, customer experience, brand development, and network operations from that date.

What is the significance of 2026 for the Maserati brand?

2026 marks the 100th anniversary of the creation of the Trident, Maserati's iconic logo. The brand itself has been defined by Italian GranTurismo for more than 112 years, combining design, elegance, performance, craftsmanship, and human-centered technology.

Sources and Methodology

This article is based exclusively on the official announcement published by CarSifu on 17 August 2026, titled "Atlantis Automobili appointed official local importer and distributor of Maserati cars." The original source is a press release covering the appointment of Atlantis Automobili Sdn Bhd as the official Maserati importer and distributor in Malaysia.

All dates, quotes, contact details, and operational facts are drawn directly from the source material. No statistics, prices, or additional data beyond the source content have been included. No currency conversions were required as the source material did not reference pricing. This article was last updated on 17 August 2026. Information specific to Malaysia was verified against the CarSifu publication and the official Maserati Malaysia website (https://www.maserati.com/my/).