Atlantis Automobili Named Maserati Distributor in Malaysia

Atlantis Automobili Named Official Maserati Distributor in Malaysia

Atlantis Automobili Sdn Bhd is the newly appointed official importer and distributor of Maserati vehicles in Malaysia, taking over full operational responsibility for the Italian luxury car brand effective 19 May 2026. The company, an associate of Atlantis Motor Group, now manages sales, after-sales service, customer experience, brand development, and network operations for Maserati in Malaysia. This appointment addresses the need for continued, uninterrupted support for existing Maserati owners during the transition period and establishes a long-term foundation for the brand's presence in the Malaysian market.

Key Facts

What Is the Scope of Atlantis Automobili's Responsibility for Maserati in Malaysia?

Atlantis Automobili's responsibility encompasses the complete operational spectrum for Maserati in Malaysia, including vehicle sales, after-sales service, customer experience management, brand development, and network operations. The transition process was designed specifically to ensure existing Maserati owners receive continuous support without disruption during the handover period.

According to the joint statement released on 17 August 2026, the company's mandate covers all aspects of the customer journey. Dato' Douglas Cheng Heng Lee, Executive Director of Atlantis Automobili Sdn Bhd, emphasised the company's awareness of the responsibility that comes with representing the brand.

"Maserati has its own heritage, craftsmanship and passion, hence Atlantis Automobili is aware of the great responsibility that comes with the role of representing the brand."

— Dato' Douglas Cheng Heng Lee, Executive Director, Atlantis Automobili Sdn Bhd, as reported by Careta (17 August 2026)

Atlantis Automobili officially assumed full operational control of Maserati Malaysia on 19 May 2026, covering sales, after-sales, customer experience, brand development, and network operations.

Will Existing Maserati Owners in Malaysia Continue to Receive Support?

Yes, existing Maserati owners in Malaysia will continue to receive after-sales support and customer service throughout the transition period. Atlantis Automobili has provided an assurance of continued service and has established dedicated communication channels for customers to seek assistance, make inquiries, and receive updates as needed.

The company's initial focus is on ensuring a smooth ownership experience while building the long-term foundation for Maserati operations in Malaysia. This commitment extends to both current owners and prospective Maserati customers in the country.

Dedicated communication channels have been established by Atlantis Automobili to allow existing Maserati owners to obtain assistance, make inquiries, and receive the latest updates during the transition period.

What Is Maserati's Perspective on the Malaysian Market?

Maserati's Asia Pacific leadership identifies Malaysia as an important market within the region. Julie Taieb-Doutriaux, Head of Maserati Asia Pacific, stated that the appointment of Atlantis Automobili represents a significant step in Maserati's long-term commitment to customers in Malaysia.

Maserati expressed confidence that Atlantis Automobili's experience in the automotive industry and customer-oriented approach will enhance the ownership experience for both existing and prospective Maserati owners in Malaysia. The brand views this appointment as part of its broader regional strategy.

"Malaysia is an important market in Maserati's network in the Asia Pacific region. The appointment of Atlantis Automobili is an important step in Maserati's long-term commitment to customers in this country."

— Julie Taieb-Doutriaux, Head of Maserati Asia Pacific, as reported by Careta (17 August 2026)

Maserati's Asia Pacific leadership has officially designated Malaysia as an important market and views the Atlantis Automobili appointment as a key step in its long-term regional commitment.

What New Investments and Facilities Are Planned for Maserati Malaysia?

Atlantis Automobili is preparing several investments and improvements for Maserati operations in Malaysia as part of its long-term planning. Further details regarding new facilities, customer initiatives, and future developments will be announced at a later date, according to the company's statement.

The distributor also plans to bring upcoming Maserati product portfolio offerings to Malaysian customers, with focus areas including ownership experience, after-sales service, and engagement with the local Maserati community. Currently, temporary sales and service operations are located at Rhapsody Square, TREC 438, Jalan Tun Razak, Kuala Lumpur, while the temporary after-sales service centre operates at Kawasan Perindustrian Temasya, Shah Alam, Selangor.

Atlantis Automobili is preparing multiple investments for Maserati Malaysia, with specific details about new facilities and customer initiatives scheduled for future announcement.

Who Is This For in Malaysia?

This development is directly relevant to current Maserati owners in Malaysia, prospective buyers of Maserati vehicles, and the broader Malaysian luxury automotive community. The transition affects customers across the country, particularly those in the Klang Valley who will interact with the temporary facilities in Kuala Lumpur and Shah Alam.

For existing owners, the key concern addressed is continuity of after-sales service and warranty support during the distributor transition. For prospective buyers, the appointment signals the brand's continued commitment to the Malaysian market and the eventual introduction of new product portfolio offerings. The temporary locations in Kuala Lumpur and Shah Alam serve the primary urban market, with the TREC area being a well-known entertainment and lifestyle destination on Jalan Tun Razak.

This transition directly affects all current and prospective Maserati customers in Malaysia, with temporary operations based in Kuala Lumpur and Shah Alam serving the Klang Valley market.

Common Questions

Where can I get my Maserati serviced in Malaysia now?

Temporary after-sales service is available at Kawasan Perindustrian Temasya, Shah Alam, Selangor. Sales and service operations are also operating at Rhapsody Square, TREC 438, Jalan Tun Razak, Kuala Lumpur. These are temporary facilities during the transition period.

Will my existing Maserati warranty remain valid after the distributor change?

Atlantis Automobili has assured that existing Maserati owners will continue to receive after-sales support and customer service throughout the transition period. The company has established dedicated communication channels for customers to seek assistance and receive updates as needed.

When will new Maserati models be available in Malaysia?

Atlantis Automobili plans to bring upcoming Maserati product portfolio offerings to Malaysian customers, with focus on ownership experience and after-sales service. Specific details about new models and their availability have not yet been announced.

Sources and Methodology

This article is based on a single primary source: the original report by Qalif Latif published on Careta (careta.my) dated 17 August 2026, titled "Atlantis Automobili Kini Pengedar Rasmi Maserati di Malaysia." The source material was translated from Bahasa Malaysia to English for this article.

All dates, quotes, and factual claims are drawn directly from the source material. No statistics, prices, or additional data points have been invented. Where information is not disclosed in the source (such as vehicle pricing), this is explicitly stated. Currency conversions were not required as the source material did not contain pricing information.

This article was last updated on 17 August 2026. Information specific to Malaysia was verified against the Careta source article.