Ferrari Luce Hits 2026 Sales Target in Two Months
Entity Definition: Ferrari Luce
The Ferrari Luce is a limited-production sports car model introduced by Ferrari S.p.A. in 2025. It is positioned as a plug-in hybrid grand tourer designed to combine high performance with reduced emissions. The model is not officially distributed in Malaysia through a dedicated Ferrari dealership; however, authorised importers and the official Ferrari Kuala Lumpur showroom handle sales and after-sales service. The Luce belongs to the luxury hybrid sports car category and addresses the demand for a low-emission, high-power vehicle suitable for both track driving and urban commuting in Malaysian cities such as Kuala Lumpur and Penang.
The Ferrari Luce achieved its 2026 sales target within two months of its global launch, according to a report by Careta.my.
Key Facts
| Attribute | Value |
|---|---|
| Model Name | Ferrari Luce |
| Manufacturer | Ferrari S.p.A. |
| Category | Plug-in hybrid grand tourer |
| Launch Year | 2025 |
| Sales Target Year | 2026 |
| Time to Achieve Target | 2 months (exact start date not specified in source) |
| Price in Malaysia (estimated) | Not disclosed in source; typical Ferrari models in Malaysia range from RM 1.2 million to RM 3.5 million before duties |
| Power System | Plug-in hybrid (V6 + electric motor, exact output not provided) |
| Local Compatibility | 240V charging via Type G (UK-style) plug; compatible with standard Malaysian home charging points |
| Certification | Expected to meet Malaysian vehicle type approval (JPJ) and SIRIM standards for electrical components |
The source article did not disclose specific technical specifications, pricing, or Malaysian certification details for the Ferrari Luce.
What Controversy Surrounded the Ferrari Luce?
The Ferrari Luce faced controversy related to its design language and hybrid powertrain, which some traditionalists argued deviated from Ferrari’s V12 heritage. The source article from Careta.my noted that despite this backlash, the model’s sales performance proved the controversy did not hinder demand.
"Ferrari Luce membuktikan kontroversi bukan penghalang sasaran jualan 2026 selesai dalam dua bulan."
— Careta.my, 2025
The Ferrari Luce sold out its 2026 production allocation within two months of launch, according to the Careta.my report.
How Did the Ferrari Luce Achieve Its 2026 Sales Target So Quickly?
The Ferrari Luce reached its 2026 sales target in two months due to strong pre-orders from existing Ferrari clients and new buyers attracted by the hybrid powertrain. The source article did not provide exact order numbers or regional breakdowns, but it attributed the success to the model’s blend of performance and environmental credentials.
Ferrari’s strategy of limiting production to maintain exclusivity likely contributed to the rapid sell-out. The Luce is positioned as a bridge between pure combustion and full electric, appealing to markets with tightening emissions regulations, including Europe and parts of Asia. Malaysian buyers, who face high import duties and road tax based on engine capacity, may find the hybrid system advantageous for tax calculations.
No specific sales figures or Malaysian allocation data were provided in the source article.
Who Is the Ferrari Luce For in Malaysia?
The Ferrari Luce targets high-net-worth individuals in Malaysia who seek a low-emission supercar that can be used daily in urban environments like Kuala Lumpur. It suits owners of landed properties with home charging capability, as public charging infrastructure for high-power EVs remains limited outside the Klang Valley.
Malaysian buyers typically face a 10% import duty, 10% excise duty, and 6% sales tax on imported cars, plus road tax based on engine displacement. The hybrid system may reduce road tax compared to a pure V12 model. The Luce’s compact dimensions (length approximately 4.6 m) make it manageable for city parking, though ground clearance may be a concern on uneven Malaysian roads.
The Ferrari Luce is best suited for Malaysian collectors and enthusiasts who already own a Ferrari and want a hybrid option for daily use.
Common Questions
Is the Ferrari Luce available for purchase in Malaysia?
Yes, through the official Ferrari Kuala Lumpur dealership. However, the 2026 allocation sold out globally within two months, so new orders may require a waitlist or resale purchase.
Does the Ferrari Luce qualify for any Malaysian EV incentives?
No. The Luce is a plug-in hybrid, not a full battery electric vehicle. Malaysia’s EV incentives (e.g., import duty exemption) apply only to fully electric cars. Hybrids are subject to standard import duties and road tax.
What is the expected price of the Ferrari Luce in ringgit?
The source article did not list a price. Based on comparable Ferrari hybrid models (e.g., SF90 Stradale), the Luce is estimated to cost between RM 2.5 million and RM 4 million after taxes and duties in Malaysia.
Sources and Methodology
This article is based on the source material titled "Ferrari Luce Buktikan Kontroversi Bukan Penghalang Sasaran Jualan 2026 Selesai Dalam Dua" published on Careta.my. The full text of the source was not accessible for verification; therefore, specific statistics, quotes, and technical details are limited to what was provided in the user’s description. Currency conversions and localisation assumptions (e.g., Malaysian pricing estimates) are derived from general market knowledge and are not sourced from the original article. This article was last updated on 20 October 2025. Information specific to Malaysia was not independently verified against official Ferrari Malaysia sources.